1win, a global iGaming brand, has announced a new partnership with boxing superstar Canelo Álvarez. The news comes as Álvarez gets ready to face undefeated contender William Scull in a bout for the IBF super middleweight title.
I am proud to announce my official partnership with 1win—a global brand established for champions. Just like in boxing, success takes focus, strategy, and passion—and 1win brings that same winning energy. Get ready for exclusive content, exciting challenges, and big surprises. Let’s take the ultimate gaming to the next level—together with 1win!
Canelo Álvarez himself shared his excitement about the new collaboration on his social media.
When we talk about champions, we talk about people like Saul Álvarez! A fighter who went from a farm near Guadalajara to the absolute top of world boxing. 60 wins, titles in four weight divisions—and still hungry for more. A legend in and out of the ring—and now, the official ambassador of 1win. Not just because he’s a legend, but because his mindset—focus, discipline, drive—is exactly what we believe in. The fight on May 3 will mark a new chapter in his journey—and I’m proud that we’ll be writing it together.
said the owner and CEO of 1win in his statement posted on Telegram.